Google is the world's largest search engine and has an absolute advantage in terms of traffic. There are two main ways to promote Google: Google bidding promotion (i.e. SEM) and Google SEO promotion.
1. Google bidding promotion
The working principle of Google's bidding promotion is based on the advertising rating system and the pay per click model. When a user enters a search query, the Google Ads system will search for all qualified ads that match the query, and then determine which ads are displayed based on a series of factors, including bid amount, ad quality score, and ad ranking.
(1) The advantages of Google bidding promotion
Flexible budget control: Advertisers can set daily advertising amounts based on their own needs and budget.
Real time data feedback: Provide real-time data and statistical indicators to facilitate timely optimization of advertising effectiveness.
Quantifiable advertising effectiveness: Through tracking and conversion tracking functions, accurately measure advertising effectiveness and returns.
(2) Enterprises suitable for Google bidding promotion
For e-commerce platforms and online retailers in the e-commerce industry, Google bidding promotion can help them attract more potential buyers in a short period of time, especially during promotional seasons or new product releases.
The main goal is to transform the enterprise
Products with significant profit margins and repeat purchasing nature
2. Google SEO promotion
The operational model of Google SEO promotion mainly involves improving the website's natural ranking in search engines to obtain more accurate traffic. The core of Google SEO promotion lies in optimizing website structure and content to cater to the indexing characteristics of search engines, thereby improving the website's ranking in search results. Unlike PPC bidding promotion, SEO does not involve pay per click, but relies on the natural ranking of web pages by search engines to determine the website's display position. When implementing SEO strategies, companies usually need to carry out a series of steps such as keyword research, website structure optimization, content creation, link construction, and technical optimization.
(1) The advantages of Google SEO promotion
High traffic quality: When users search on Google, they usually have clear needs or issues, so the traffic obtained through SEO is very accurate, which means these users are more likely to be interested in your product or service.
High cost-effectiveness: Compared to traditional advertising methods, SEO usually does not require payment of click fees. Once a website's ranking rises, it can continue to receive free traffic, making SEO a highly cost-effective promotion method.
Enhance brand reputation: Websites that rank higher in search engines are often perceived by users as more trustworthy and authoritative, which helps to enhance brand image and reputation.
Strong sustainability: Unlike one-time advertising campaigns, SEO has cumulative and long-term effects. With the passage of time, as website content continues to optimize and accumulate, the ranking and traffic of the website will gradually increase. Even if SEO activities are stopped, previous efforts will continue to bring results.
Wide coverage: Google is the world's largest search engine, occupying over 90% of the market share, so SEO activities on Google can reach potential customers worldwide.
(2) The industries suitable for Google SEO promotion
Enterprises with the main purpose of long-term exposure and the hope of establishing brand influence
Enterprises with long-term marketing plans
Enterprises with clear target audiences
Regardless of the method chosen, it is necessary to first conduct market and keyword research to understand the search habits of the target audience. At the same time, ensure that our website or advertising copy is attractive and can effectively convert visitors. In addition, monitoring and analyzing the effectiveness of promotion is also very important, which can help us continuously adjust and optimize promotion strategies to achieve better investment returns.
